The first brand a consumer lists when asked to write down all the brands they know within a category represents what?
A) Brand salience
B) Top of mind awareness
C) Recall
D) Aided recognition
Correct Answer:
Verified
Q3: Using Keller's brand scorecard, how would you
Q4: Using Keller's brand scorecard, how would you
Q5: Using the brand asset valuator, how would
Q6: When you ask consumers to list down
Q7: When you show consumers a list of
Q9: Top of mind awareness is a measure
Q10: Aided recall is a weak form of
Q11: When a brand is said to be
Q12: How can a brand avoid becoming commoditized?
A)
Q13: Assessments of how cool you brand is
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