A liquid approach to luxury branding would ______.
A) result in greater emphasis on the brand logo
B) require ownership of the most exclusive objects
C) see Uber invest in an upmarket service
D) associate status with access to critical networks

Question

Quizplus · Accepted Answer

A liquid approach to luxury branding focuses on experiences and access rather than ownership of physical objects. It values being part of influential networks over possessing exclusive items.

A Liquid Approach to Luxury Branding Would ______