The key insight of the service dominant logic of marketing on branding is ______.
A) services firms should be branded
B) users buy brands for the services they offer
C) manufacturers should also sell services
D) none of these

Question

Quizplus · Accepted Answer

The key insight of the service dominant logic of marketing on branding is that users buy brands for the services they offer, emphasizing the value and experience provided by the service aspect of the brand.

The Key Insight of the Service Dominant Logic of Marketing