One of the strengths in Philip Crosby's theory on quality is that:
A) it is solely based on statistics and therefore objective.
B) he believes in aiming quality efforts at the lower operational levels.
C) it gives attention to transforming the quality culture of an organization.
D) he believes in aiming the quality efforts at the higher operational levels.

Question

Quizplus · Accepted Answer

Crosby's theory emphasizes the importance of changing the organizational culture to prioritize quality, which is a key strength of his approach.

One of the Strengths in Philip Crosby's Theory on Quality