Purchases that involve significant risk, such as the selection of a neurosurgeon, are typically referred to as being:
A) referral driven.
B) high involvement.
C) multiattribute.
D) routine.

Question

Quizplus · Accepted Answer

Purchases that involve significant risk, such as the selection of a neurosurgeon, are typically referred to as being high involvement. This is because the consumer perceives the purchase as having a high degree of risk and therefore puts a lot of effort into making the decision.

Purchases That Involve Significant Risk, Such as the Selection of a Neurosurgeon