In what type of industry is the internal search process often sufficient for the consumer to move on to the purchase stage?
A) Products that are purchased infrequently
B) Products that are shopping goods
C) Luxury products that the consumer has seen a lot on television
D) Products that are purchased frequently

Question

Quizplus · Accepted Answer

For products that are purchased frequently, consumers often rely on their internal search process, which involves recalling past experiences and knowledge, to make quick purchase decisions without extensive external research.

In What Type of Industry Is the Internal Search Process