Cohort segmentation categorizes consumers based on the defining events that have occurred in their lifetime that have shaped their attitudes and values.

Name: Cohort segmentation categorizes consumers based on the defining events that have occurred in their lifetime that have shaped their attitudes and values.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Cohort segmentation groups consumers based on shared experiences or events that have influenced their perspectives, such as generational events or significant life milestones.

Cohort Segmentation Categorizes Consumers Based on the Defining Events That