Classifying consumers into segments based on the degree to which they use or purchase the same brand is loyalty segmentation.

Name: Classifying consumers into segments based on the degree to which they use or purchase the same brand is loyalty segmentation.
Brand: Quizplus
Rating: 4.9 (32 reviews)

Question

Quizplus · Accepted Answer

Loyalty segmentation involves categorizing consumers based on their level of commitment or loyalty to a particular brand, often measured by their purchasing behavior or usage patterns.

Classifying Consumers into Segments Based on the Degree to Which