Mindy Novak is writing a paper and he must determine which of Porter's three generic strategies Beulah's Boutiques has implemented. Mindy finds out that Beulah's Boutiques offers specialty products found only in boutiques around the world to affluent customers. What would Mindy determine Beulah's Boutiques is using as its generic strategy?
A) Broad market, low cost
B) Narrow market, high cost
C) Broad market, high cost
D) Narrow market, low cost

Question

Quizplus · Accepted Answer

Beulah's Boutiques targets a narrow market by offering specialty products to affluent customers, and it positions itself in the high-cost category due to the uniqueness and exclusivity of its products.

Mindy Novak Is Writing a Paper and He Must Determine