How can a company reduce the threat of substitute products or services?
A) Market the product to less than 10 customers
B) Ignore competitive forces
C) Offer additional value through wider product distribution
D) Offer less value making the product far more generic and similar to the competition

Question

Quizplus · Accepted Answer

Offering additional value through wider product distribution can make a product more accessible and convenient for customers, thereby reducing the attractiveness of substitutes.

How Can a Company Reduce the Threat of Substitute Products