Question 1

Jerry is using the video targeting tool as seen in the image given below to target channels. His assistant, Annie, wants to know what the number 26,826 means in the image. What should Jerry tell Annie?

Accepted Answer

The answer of Jerry is using the video targeting tool...

Question 2

Deanna is new to Google AdWords and she's hired you to help her create an ad for her bakery. She wants to make certain that only people in her city can actually see her ad - rather than advertising for users in a different location. You tell Deanna that there are three location options for Google AdWords. Which one of the following is NOT one of the three location options Deanna can use?

Accepted Answer

Predictive targeting is not a location option in Google AdWords. The available options are customized targeting, region and city targeting, and country targeting.

Question 3

Sally has multiple campaigns for her company's products in Google AdWords. She wants to see and edit the details of all the ad groups in her AdWords account. Which one of the following approaches is the best choice for Sally to see and edit details of all the ad groups in her AdWords account?

Accepted Answer

The answer of Sally has multiple campaigns for her company's...

Question 4

Holly is your client and she's selling watches through her online store. She asks if you can configure her ad to only show up for searches in a specific location. Can you configure this setting for Holly as part of Google AdWords?

Accepted Answer

Google AdWords allows advertisers to target specific geographical locations and languages without any additional premium cost.

Question 5

Where can your ad NOT be shown with a Promoted Video if you do not live in the US?

Accepted Answer

The answer of Where can your ad NOT be shown...

Question 6

You are a Google AdWords consultant to your client. You are showing them how the Keyword Tool works and the four options for keywords this tool can utilize. Which one of the following is NOT a feature of the keyword tool?

Accepted Answer

The Keyword Tool does not have a feature to find additional keywords based on competitor's ads. It focuses on generating keywords from existing keywords and placements.

Question 7

John is working with a media coordinator to place ads on YouTube. What software service will the media coordinator use to create .XML format reports for John?

Accepted Answer

DART for Publishers is a software service used by media coordinators to create .XML format reports for clients.

Question 8

Honey wants to create an advertisement for her business which sells sunglasses online. She would like for her ad to be displayed on YouTube and she wants to use the CPM advertisement method. How does the CPM bidding method work in YouTube?

Accepted Answer

CPM (Cost Per Mille) means Honey will pay a fee for every 1,000 impressions (views) of her ad on YouTube.

Question 9

You work as a consultant for uCertify Inc. You are managing Google AdWords campaign for the company. You launch a new display campaign. After two weeks of launching the campaign, you plan to exclude additional sites and change bids. According to AdWords display best practices, what should you do before making significant changes to your display campaign?

Accepted Answer

Before making significant changes to a display campaign, it's recommended to wait until the campaign has accrued at least five conversions and 100 or more clicks per site to ensure there is enough data to make informed decisions.

Question 10

You are a Google AdWords consultant for several clients and you want to introduce them to advertising on YouTube. One of your clients is skeptical of advertising on YouTube and they would like to know several reasons why they should invest in YouTube. Which one of the following is a valid statement about YouTube that would appeal to your client?

Accepted Answer

YouTube is the second largest search engine in the world, which means it has a vast audience and significant reach, making it an attractive platform for advertisers.

Question 11

Larry has just created a new Google AdWords account as part of his signup for the YouTube promoted videos process. What is the fee associated with the account activation?

Accepted Answer

The answer of Larry has just created a new Google...

Question 12

Mark has created a new Google AdWords campaign and the ad has been running for three days. Over the three days Mark has generated some sales from the ad, but he is curious as to how his ad is really performing. How long does Google recommend before Google AdWords users begin reviewing campaign performance too thoroughly?

Accepted Answer

Google recommends waiting 14-21 days before thoroughly reviewing campaign performance to allow the system to optimize and gather sufficient data.

Question 13

Andy is a consultant to a business that wants to advertise in the Google Content Network. He recommends that the business owner use the contextual targeting for his ads. What is the contextual targeting?

Accepted Answer

Contextual targeting involves selecting keywords related to the products or services being advertised, so that ads appear on websites with related content.

Question 14

Gary has created a display ad that is part of the Google Content Network targeting YouTube viewers. Gary believes that his ads will have the best time of being viewed by his audience between the hours of 8PM and 11PM. How can Gary schedule his Google Content Network ads for YouTube for this time?

Accepted Answer

Gary can schedule his ads by going to the campaign's Settings tab, selecting Advanced Settings, and then editing the Schedule to specify the desired time for ad display.

Question 15

Kenny has created a YouTube promoted video for Spanish-speaking people. What is the best method that Kenny can use to target his video?

Accepted Answer

Targeting by language is the best method to ensure that the video reaches Spanish-speaking people, regardless of their location or demographics.

Question 16

Lily has created a display campaign to help support her consulting business. She wants to create more display ads based on themes and templates. Which Google AdWords tool will she use to accomplish the task?

Accepted Answer

The Display ad builder is a tool in Google AdWords that allows users to create display ads using various themes and templates, which is what Lily needs for her campaign.

Question 17

Examine the image given below: What Google Tool is being used in the image above?

Accepted Answer

Google Ad Builder is a tool that allows users to create and manage their Google Ads campaigns. It provides a variety of features to help users create effective ads, including the ability to create custom ad formats, target specific audiences, and track campaign performance.

Question 18

Which of the following is one of the reserved media placements available on YouTube?

Accepted Answer

Partner Watch Pages are specific placements on YouTube where advertisers can reserve ad space, unlike the other options which are not reserved placements.

Question 19

Chrissy wants to create advertisements for her business for the Google Content Network. She's interested in creating engaging ads for the Google Content Network, but she doesn't know what type of ads she is allowed to create. There are, she's learned, four different types of display ads in the Google Content Network. Which of the following is NOT an ad type she can use in the Google Content Network?

Accepted Answer

Audio ads are not a type of display ad available in the Google Content Network. The network supports image, text, and video ads.

Question 20

Linda wants to create a YouTube ad that will appear on a partner watch page. According to YouTube, there are three different ad formats that Linda can choose from. Which one of the following is NOT one of the three ad format types for a partner watch page?

Accepted Answer

The answer of Linda wants to create a YouTube ad...

Exam 1: Google AdWords: Display Advertising