Iris is quite skeptical about new innovations and is most likely to adopt something new only after experiencing peer pressure to adopt the new innovation.However,she is not so risk averse that she will wait until all uncertainty of a new technology has been resolved; she is willing to accept a little uncertainty if her peers already use the product.Which of the following adopter categories does Iris belong to?
A) Early adopters
B) Innovators
C) Late majority
D) Laggards

Question

Quizplus · Accepted Answer

Iris is not an early adopter or innovator because she needs peer pressure to adopt a new innovation. She is also not a laggard because she is willing to accept some uncertainty. Therefore, she most likely belongs to the late majority, who adopt an innovation after the skeptics have already tried it and adopted it.

Iris Is Quite Skeptical About New Innovations and Is Most