Iris is quite skeptical about new innovations and is likely to adopt something new after getting some pressure from her peers.However,she is not so risk averse that she will wait until all uncertainty of a new technology has been resolved; she's willing to accept a little uncertainty if her peers already use the product.Which of the following adopter categories does Iris belong to?
A) Early adopters
B) Innovators
C) Late majority
D) Laggards

Question

Quizplus · Accepted Answer

Iris belongs to the Late Majority category as she is skeptical about new innovations and only adopts after getting pressure from her peers. She is not willing to take risks and waits until most uncertainty has been resolved. The Late Majority tends to adopt only after the majority of people have adopted a technology.

Iris Is Quite Skeptical About New Innovations and Is Likely