In marketing a new product to the late majority and laggards,a company should emphasize the advanced technological features of the new product.

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Quizplus · Accepted Answer

The late majority and laggards are typically more resistant to change and may not be as interested in advanced technological features. Instead, a company should focus on how the new product can solve their problems or meet their needs in a practical and easy-to-use way.

In Marketing a New Product to the Late Majority and Laggards,a