Cannibalization is the process by which a firm's sales of one product diminish due to a substitute product offering by a competitor.

Name: Cannibalization is the process by which a firm's sales of one product diminish due to a substitute product offering by a competitor.
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Quizplus · Accepted Answer

Cannibalization refers to a reduction in sales volume, revenue, or market share of one product as a result of the introduction of a new product by the same company, not by a competitor.

Cannibalization Is the Process by Which a Firm's Sales of One