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Essentials of Marketing Study Set 1

Business

Quiz 15 :

Public Relations, Sales Promotion, and Personal Selling

Quiz 15 :

Public Relations, Sales Promotion, and Personal Selling

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Loyalty marketing programs are targeted to people who consistently buy the least expensive brand.
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True False
Answer:

Answer:

False
Loyalty marketing programs are targeted to loyal customers.Coupons,price-off packages,refunds,or trade deals are targeted to price buyers.

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An example of product placement is when James Bond drives a Jaguar in a James Bond movie.
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True False
Answer:

Answer:

True

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Manufacturers use trade promotions because they generate excitement among consumers.
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True False
Answer:

Answer:

False
Manufacturers use trade promotions because they help manufacturers gain new distributors,obtain intermediary support for consumer promotions,and improve trade relations.

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Coupon distribution by packaged-goods manufacturers has been increasing in recent years.
True False
Answer:
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Point-of-purchase promotions are seldom used as a sales promotion tool because most purchase decisions are made before consumers ever enter a store.
True False
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Crisis management should begin before a crisis occurs.
True False
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Publicity consists of programs developed by a company to capitalize on the factors that will enhance the firm's image and minimize those that generate negative images.
True False
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Point-of-purchase (P-O-P)promotions are another name for the Web pop-ups that try to lure potential customers to other sites.
True False
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Contests generally draw more entries than sweepstakes do.
True False
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The sponsorship of NASCAR is an example of a public relations activity.
True False
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Sales promotion offers an incentive to buy.
True False
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Companies increasingly are using the Internet in their public relations strategies.
True False
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Hewlett-Packard offered $25 to individual Office Depot salespeople for each HP Laser Jet printer they sold.The $25 is push money.
True False
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Cause-related marketing is when two competing companies come together to support a cause,such Breast Cancer Research.
True False
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Trade shows are an excellent place to introduce new products to the marketplace.
True False
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Immediate purchase is usually the goal of sales promotion.
True False
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A trade allowance is a price reduction offered by retailers to customers who are buying homogeneous shopping goods.
True False
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When Apple offers to give any consumer who purchases a Macintosh computer a free iPod,this is an example of a premium offer.
True False
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Marketers find it much easier to evaluate the effectiveness of advertising than the effectiveness of sales promotions.
True False
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A rebate is a cash refund.
True False
Answer:
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