When respondents have a tendency to respond favorably or unfavorably regardless of the question, it is known as:
A) yea- or nay-saying
B) endzoning
C) unreliable response
D) research with low variability
E) None of the above; the respondent is obviously favorable or unfavorable toward the topic being evaluated.

Question

Quizplus · Accepted Answer

Yea- or nay-saying is a response bias where respondents have a tendency to answer "yes" or "no" to questions, regardless of the actual content of the question. This can lead to inaccurate responses and should be accounted for in survey design and analysis.

When Respondents Have a Tendency to Respond Favorably or Unfavorably