In the textbook chapter on secondary data, your authors discuss how young Baby Boomers changed the preferences for types of music in the 1950s and 1960s. This example was used in the book to illustrate:
A) how marketers focus on music trends
B) how marketers, using secondary data, study the attitudes and behaviors of selected demographic groups such as Baby Boomers and Gen Yers
C) how marketers, using secondary data, monitor sales in the music industry
D) how firms such as MTV report unusual secondary data in order to get publicity
E) why marketing research firms cannot stereotype demographic groups

Question

Quizplus · Accepted Answer

The example of how Baby Boomers changed the preferences for types of music in the 1950s and 1960s was used in the textbook to illustrate how marketers, using secondary data, study the attitudes and behaviors of selected demographic groups such as Baby Boomers and Gen Yers. It highlights the importance of using secondary data to understand the changing tastes and preferences of different groups of consumers.

In the Textbook Chapter on Secondary Data, Your Authors Discuss