Which of the following marketing information subsystems provides studies conducted for specific situations facing the company?
A) marketing intelligence system
B) marketing research system
C) consumer information support system
D) decision support system
E) internal reports system

Question

Quizplus · Accepted Answer

The marketing research system provides studies conducted for specific situations facing the company. This subsystem is designed to gather data and information to help with the development of marketing plans and strategies. It involves the use of research methods such as surveys, focus groups, and experiments to collect data and analyze information related to market trends, customer preferences, and competitive activities.

Which of the Following Marketing Information Subsystems Provides Studies Conducted