Which of the following marketing information subsystems gathers information about events and happenings "outside" the firm?
A) marketing intelligence
B) internal reports system
C) consumer information support system
D) external environment reporting system
E) Decision Support System

Question

Quizplus · Accepted Answer

Marketing intelligence subsystem is responsible for gathering information about events and happenings "outside" the firm, such as economic, technological, political, legal, social, and cultural forces that may affect the market or the organization. The other options are not specifically designed for this purpose.

Which of the Following Marketing Information Subsystems Gathers Information About