Which of the following is the biggest drawback to using psychographic variables?
A) They are not strongly reflective of consumer behaviour.
B) They are difficult to measure.
C) They give poor information about consumer needs.
D) They do not reflect socioeconomic characteristics of consumers.
E) The resulting segments are difficult to be reached.

Question

Quizplus · Accepted Answer

Psychographic variables are challenging to measure because they involve subjective and qualitative aspects of consumer lifestyles, interests, and opinions, making them less straightforward to quantify compared to demographic variables.

Which of the Following Is the Biggest Drawback to Using