Only one variable can be used to segment a market.

Name: Only one variable can be used to segment a market.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

While one variable can be used to segment a market, it is common to use multiple variables such as demographics, geographic location, psychographics, and behavior to create a more targeted and effective marketing strategy. This is known as multi-segment marketing or differentiated marketing.

Only One Variable Can Be Used to Segment a Market