______ is the total amount of a product that customers will purchase within a specified period of time at a specific level of industry-wide marketing activity.
A) Market potential
B) Market analysis
C) Market level
D) Executive summary
E) Marketing implementation

Question

Quizplus · Accepted Answer

Market potential refers to the total demand for a product within a specific market at a given level of marketing activity. It represents the upper limit of sales that a market could achieve if all potential customers were reached and all of their needs were fulfilled. Market analysis is the process of examining the size, growth, and dynamics of a market to determine its attractiveness and identify opportunities and threats. Market level and executive summary are not relevant to this concept, and marketing implementation refers to the execution of a marketing plan and is not directly related to market potential.

______ Is the Total Amount of a Product That Customers