What is the connection between internal strengths and weaknesses and external opportunities and threats?

Question

Quizplus · Accepted Answer

The Answer is A market plan is an outline of the methods and resources required to achieve an organisation's goals within a specific target market. It takes into account not only marketing but also all the functional aspects that must be coordinated, such as production, IT, logistics, finance and personnel. Environmental issues are an important consideration too. However in the best plans external factors such as competition and customer needs will determine to use and allocation of internal resources. This is where a SWOT analysis can be useful.

What Is the Connection Between Internal Strengths and Weaknesses and External