Companies tend to view promotion from many vantage points. Which of the following alternatives is most accurate?
A) Promotion costs cause product costs to be higher.
B) Promotion activities make up the bulk of marketing.
C) The role of promotion is to stimulate product demand.
D) Promotion should be directed toward numerous audiences.
E) Most promotional efforts are performed through advertising.

Question

Quizplus · Accepted Answer

The purpose of promotion is to stimulate demand for a product or service, which makes option C the most accurate. While promotion may contribute to product costs (option A) and may be a significant part of marketing (option B), these are not the main purposes of promotion. Promotion should also be directed toward specific target audiences (option D) rather than a broad audience. While advertising is a common promotional method, it is not the only one (option E).

Companies Tend to View Promotion from Many Vantage Points