Communication can be viewed as a circular process because
A) during feedback, the receiver can be viewed as the source of the message while the original source becomes the receiver.
B) the message goes from encoding by the source to decoding by the receiver.
C) during a personal selling situation, both verbal and nonverbal feedback can be very fast and immediate.
D) channel capacity is determined by the least efficient component.
E) the message goes from person to person.

Question

Quizplus · Accepted Answer

In a circular process model of communication, communication is viewed as a cyclical process where communication flows from the sender to the receiver and then back to the sender through feedback. During feedback, the receiver can be viewed as the source of the message, while the original source becomes the receiver. This demonstrates the circular nature of communication.

Communication Can Be Viewed as a Circular Process Because