When encoding the message, the source should use signs that have
A) new and exciting meanings.
B) different meanings to different people.
C) contemporary jargon.
D) meanings that the target market will understand.
E) broad interpretations.

Question

Quizplus · Accepted Answer

When encoding the message, the source should use signs that have meanings that the target market will understand. This ensures that the message is effectively communicated to the intended audience. Using new and exciting meanings or contemporary jargon could lead to confusion and misinterpretation of the message. Similarly, using signs with different meanings to different people or broad interpretations could also result in the message being misunderstood by some members of the target market. Therefore, using signs with meanings that the target market will understand is the best approach.

When Encoding the Message, the Source Should Use Signs That