When designing a retail facility, operations managers should be mindful of the _____, which is an environment where consumers and service providers interact.
A)process layout
B)facility location
C)landscape
D)servicescape

Question

Quizplus · Accepted Answer

The term "servicescape" refers to the physical environment in which a service is delivered, and it includes all the elements that customers see, hear, touch, smell, and taste. Therefore, when designing a retail facility, operations managers should consider the servicescape to create an attractive, comfortable, and memorable atmosphere that enhances the customer experience and promotes sales.

When Designing a Retail Facility, Operations Managers Should Be Mindful