Argentin-tech is considering using personal selling to promote the purchase of its software in Brazil.What can Argentin-tech expect from this strategy?
A)It will be inexpensive.
B)It will be relatively costly.
C)Potential buyers will be difficult to identify.
D)Both b and c

Question

Quizplus · Accepted Answer

Personal selling is a direct approach to marketing which often involves higher costs due to the need for a skilled sales force and the personalized nature of the sales interactions. Additionally, identifying potential buyers in a new market like Brazil can be challenging, requiring research and targeted marketing efforts.

Argentin-Tech Is Considering Using Personal Selling to Promote the Purchase