Action Toys is planning a push strategy in France.Which of the following would the firm likely pursue?
A)Lowering prices to consumers
B)Increasing prices to consumers
C)Increasing advertising
D)Increasing distributors' margins

Question

Quizplus · Accepted Answer

A push strategy focuses on promoting products to wholesalers or retailers to encourage them to stock and sell the product, often by offering incentives like increased margins.

Action Toys Is Planning a Push Strategy in France