Channel length refers to the
A) number of sales outlets.
B) physical flow of goods.
C) distance between manufacturer and retailer.
D) number of intermediaries between a firm and its customers.
Correct Answer:
Verified
Q49: Wholesale channels are longest in
A)the United States.
B)Canada.
C)Germany.
D)Japan.
Q50: A channel in which newcomers cannot easily
Q51: Locked-up channels are common in
A)Britain.
B)the United States.
C)Germany.
D)Japan.
Q52: Channel alignment refers to
A)coordination between channel members.
B)being
Q53: What factor influences the selection of a
Q55: Since economic liberalization in China,
A)the number of
Q56: Which is a source of foreign distributor
Q57: The cholesterol-lowering drug Lipitor enjoyed a successful
Q58: Cancellation of distribution rights may be problematic
Q59: What can lead to channel conflict?
A)Excellent financial
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