The underlying philosophy of disaster recovery needs to be rooted in an organization's desire to protect and preserve its positive public image .

Question

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Disaster recovery is not just about protecting an organization's IT systems, but also its reputation and brand image. In today's highly connected world, any disruptions or downtime caused by a disaster can easily tarnish an organization's reputation and erode customer trust. Therefore, an effective disaster recovery strategy should prioritize the preservation of the organization's positive public image.

The Underlying Philosophy of Disaster Recovery Needs to Be Rooted