Bob successfully completed an in-patient treatment program for smoking.In fact, he had not had a craving for over two weeks.However, on his way to the office he passed a group of teenagers smoking on the corner.When he smelled the smoke, he immediately went to buy a pack of cigarettes.Why?
A)the reinstatement effect
B)the restoration of extinction effect
C)the frustration effect
D)the spontaneous recovery effect

Question

Quizplus · Accepted Answer

The reinstatement effect refers to the reappearance of a previously extinguished behavior when an individual is exposed to the original stimulus that had been associated with the behavior. In this case, the smell of cigarette smoke was the stimulus that had been associated with smoking for Bob, and it triggered the reinstatement of his smoking behavior.

Bob Successfully Completed an In-Patient Treatment Program for Smoking