Clustering systems,such as PRIZM NE and Mosaic,are especially helpful for all of the following marketing tasks except
A) finding new customers.
B) developing new products.
C) buying advertising.
D) finding universal needs and wants.
E) locating store sites.

Question

Quizplus · Accepted Answer

Clustering systems like PRIZM NE and Mosaic are designed to segment the market based on demographic and geographic data, helping marketers to target specific groups more effectively. They are useful for finding new customers, developing products tailored to specific segments, buying targeted advertising, and choosing store locations based on the characteristics of the local population. However, they are not specifically designed to find universal needs and wants, as their primary function is to highlight differences between segments rather than commonalities.

Clustering Systems,such as PRIZM NE and Mosaic,are Especially Helpful for All