Systems such as Mosaic and PRIZM NE group areas and neighborhoods into more precise clusters based on
A) the size of the area.
B) the contiguity of the areas.
C) the ease of collecting data in the areas.
D) consumption and demographic characteristics.
E) advertising expenditures.

Question

Quizplus · Accepted Answer

Mosaic and PRIZM NE are both segmentation systems that group areas and neighborhoods based on consumption and demographic characteristics. They use data such as population, income, education, and buying preferences to create segments with similar needs and behaviors. This allows advertisers to better target their messages to specific groups of consumers, increasing the effectiveness of their marketing campaigns.

Systems Such as Mosaic and PRIZM NE Group Areas and Neighborhoods