Question 1

Embedded markets have some unique characteristics that affect the way in which both buyers and sellers operate.Explain.

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Question 2

Can the media and the marketplace act as socializing agents? Explain.

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Question 3

Lexus has a new webpage,www.lstudio.com,that has several series of webisodes for consumers to watch.Viewers can send the webisodes to their friends via email.Lexus is hoping to spread the buzz about its webpage through

Accepted Answer

Lexus is hoping to use viral marketing to spread the buzz about its webpage. By creating webisodes that viewers can easily share with their friends via email, Lexus is hoping to create a viral effect where the content spreads rapidly through social networks.

Question 4

What are some examples of non-marketer influences on consumers? Are they more effective than marketer influences? Why or why not?

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Question 5

Which types of reference groups are best for marketers to target?

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Question 6

What are the types of reference groups that can influence consumers?

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Question 7

Which of the following is not a way to deal with rumors about your brand?

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Each option (A through D) can be an effective way to handle rumors about a brand depending on the context and severity of the rumor. Doing nothing might be suitable when a rumor is unlikely to gain traction or could die out on its own. Taking local, discreet, or significant actions can be appropriate based on the rumor's spread, potential impact, and the brand's strategy.

Question 8

Identify several characteristics that can describe reference groups.

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Question 9

Compare and contrast the effects of primary and secondary reference groups on behavior.

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Question 10

Compare and contrast advertising with word-of-mouth information as a source of influence.

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Question 11

How does consumer socialization occur?

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Question 12

How can we identify opinion leaders?

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Question 13

Which types of sources of influence might be the most credible? Explain.

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Question 14

Describe some characteristics of influence sources and explain their impact on consumer behavior.

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Question 15

Why is reference group influence stronger in homophilous reference groups?

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Question 16

How can marketers target the network rather than the individual?

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Question 17

Define a reference group and describe the role it plays in influencing people.

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Question 18

What function do opinion leaders serve in the marketplace?

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Question 19

____ refers to whether information is positive or negative.

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Valence refers to the positive or negative emotional value that is attached to a particular stimulus or information. It is a measure of the affective qualities of the stimulus or information, and can be used to describe attitudes, emotions, and moods.

Question 20

The ____ technique suggests that compliance is enhanced by getting an individual to agree first to a small favor,then a larger one,and then an even larger one.

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The foot-in-the-door technique involves getting an individual to agree to a small request, then gradually increasing the size of the requests until compliance is achieved. This technique is based on the idea that people are more likely to comply with a larger request if they have already agreed to a smaller one. The other answer choices (A, B, D, and E) are not valid techniques for enhancing compliance.

Quiz 11: Social Influences on Consumer Behavior