Most of the research on satisfaction and dissatisfaction has focused on products and services for which the consumer can make an evaluation in terms of
A) schematic properties.
B) utilitarian and hedonic dimensions.
C) hedonic dimensions.
D) utilitarian dimensions.
E) brand associations.

Question

Quizplus · Accepted Answer

Research on consumer satisfaction and dissatisfaction often examines both utilitarian and hedonic dimensions, as these encompass the practical and pleasurable aspects of product or service evaluation.

Most of the Research on Satisfaction and Dissatisfaction Has Focused