Every three weeks Coca Cola products go on sale at 30% off the regular price.How is this likely to affect consumers' perceptions?
A) They will infer that Coca Cola is inferior to Pepsi.
B) They will infer that Coca Cola is a superior brand to store brands.
C) They will begin to believe that the sale price is the regular price and not buy Coca Cola unless it is on sale.
D) They will consider brand switching.
E) It will have no effect on consumers' perceptions.

Question

Quizplus · Accepted Answer

Regular sales at predictable intervals can lead consumers to perceive the sale price as the actual value of the product, making them less likely to purchase at the regular price.

Every Three Weeks Coca Cola Products Go on Sale at 30