In one study,eye-catching displays increased sales of frozen dinners by 245 percent,laundry detergent by 207 percent,and salty snacks by 172 percent.This is best thought of as an example of marketers attempting to
A) shape buyers' habits.
B) capture the habitual buyer's attention.
C) reinforce purchasing behavior.
D) punish incorrect purchasing behavior.
E) utilize the strength of brand associations to promote products.

Question

Quizplus · Accepted Answer

The study shows that eye-catching displays capture the attention of consumers and increase sales of products. Therefore, marketers use this strategy to capture the habitual buyer's attention, and increase their likelihood of making a purchase. The other options such as shaping or reinforcing purchasing behavior, punishing incorrect purchasing behavior, or utilizing brand associations to promote products are not directly related to the study's findings.

In One Study,eye-Catching Displays Increased Sales of Frozen Dinners by 245