An advertisement for "Bounty,the quicker picker-upper," is an example of a marketing strategy appealing to consumers' use of ____ tactics.
A) subjunctive
B) performance
C) normative
D) variety-seeking
E) conjunctive

Question

Quizplus · Accepted Answer

Performance tactics focus on the functional benefits and features of a product, such as its ability to clean up spills quickly and efficiently. The slogan "the quicker picker-upper" for Bounty emphasizes this performance aspect, making it the best choice.

An Advertisement for "Bounty,the Quicker Picker-Upper," Is an Example of a Marketing