Zone of acceptance refers to consumers'
A) choices of the first acceptable alternative.
B) acceptable range of prices for any purchase situation.
C) rate of complex feelings of satisfaction.
D) rate at which consumers are satisfied with purchases.
E) likelihood consumers are satisfied when making a low-effort decision.

Question

Quizplus · Accepted Answer

The zone of acceptance refers to the range of prices that consumers find acceptable for a purchase, beyond which they would not consider buying the product.

Zone of Acceptance Refers to Consumers