John really did not think much about Wind Out breath mints until he bought a pack and realized how strong they were.Then he decided he liked them.This is an example of how,for these types of products,
A) strong attitudes are more likely to develop after purchase.
B) advertising has a strong effect on purchase.
C) word of mouth has a strong effect on purchase.
D) repetition has little effect on decision making.
E) processing of information about attributes can affect purchase.
Correct Answer:
Verified
Q31: In low-effort purchase situations
A) consumers search for
Q32: Word-of-mouth communication is powerful because we tend
Q33: The process referred to as the _
Q34: When MAO is low,individuals are motivated to
Q35: Trident gum's ads focus on the base
Q37: If we want to estimate the likelihood
Q38: One study examined how quickly consumers make
Q39: A major contributing factor to the _
Q40: Kimberly thought about buying a book.When she
Q41: In _,learning occurs because the same act
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents