Trident gum's ads focus on the base rate information that 4 out of 5 dentists recommend Trident.They humorously show what happened to the 5ᵗʰ dentist,such as falling asleep or being bitten by a squirrel to explain why 100% of the dentist are not endorsing Trident.This is an example of
A) providing consumers with vivid, base rate information.
B) making word-of-mouth information more specific.
C) increasing the number of brands available.
D) focusing consumer attention on attribute processing.
E) encouraging consumers to engage in noncompensatory processing.

Question

Quizplus · Accepted Answer

The ad focuses on providing consumers with base rate information in a humorous way, emphasizing that a majority of dentists recommend Trident. This is an example of using vivid and impactful information to influence consumer behavior.

Trident Gum's Ads Focus on the Base Rate Information That