A consumer compares Apple and Compaq and finds that they tie on the most important attribute of "fun." She then moves on to graphics and selects Apple because it is ranked higher.This is an example of a(n)____ model.
A) subjunctive
B) ordered
C) conjunctive
D) importance
E) lexicographic

Question

Quizplus · Accepted Answer

This is an example of a lexicographic model, where the consumer selects the best brand based on the highest ranking of the most important attribute. If there's a tie, they move on to the next most important attribute.

A Consumer Compares Apple and Compaq and Finds That They