A ____ is best when the customer wishes to choose the brand with the greatest number of positive features.
A) brand awareness state
B) lexicognitive strategy
C) subjunctive model
D) conjunctive model
E) compensatory strategy

Question

Quizplus · Accepted Answer

A compensatory strategy allows for the evaluation of each brand's strengths and weaknesses, where the strengths can compensate for the weaknesses. This approach is most suitable when a customer is looking to choose a brand based on the greatest number of positive features, as it allows for a more nuanced comparison across different attributes.

A ____ Is Best When the Customer Wishes to Choose