With the ____ model,consumers order the attributes in terms of importance and compare the options one attribute at a time,starting with the most important attribute.
A) subjunctive
B) ordered
C) conjunctive
D) importance
E) lexicographic

Question

Quizplus · Accepted Answer

In the lexicographic model, consumers prioritize the attributes in order of importance and compare the options one attribute at a time, starting with the most important attribute. This means that if an option does not meet the criteria for the most important attribute, it is automatically eliminated from consideration, and the next attribute is evaluated for the remaining options. This approach simplifies the decision-making process by focusing on the most important attributes first.

With the ____ Model,consumers Order the Attributes in Terms of Importance