With a(n)____ model,negative information about an important attribute leads to immediate rejection of the brand or service from the consideration set.
A) attribute
B) classification
C) compensatory
D) noncompensatory
E) brand

Question

Quizplus · Accepted Answer

This type of model is known as a noncompensatory model, where negative information about an important attribute will lead to immediate rejection of the brand or service rather than being balanced against positive attributes in a compensatory model.

With A(n)____ Model,negative Information About an Important Attribute Leads to Immediate