To have all interactions with a customer recorded in one place and readily accessible to employees on a need-to-know basis when serving customers in marketing, sales, and support activities is called
A) knowledge management.
B) channel and systems integration.
C) database consolidation.
D) all of the above.

Question

Quizplus · Accepted Answer

Database consolidation refers to the process of centralizing and organizing data from various sources into a single database, making it easily accessible for employees across different departments such as marketing, sales, and support.

To Have All Interactions with a Customer Recorded in One