A business strategy that integrates the functions of sales, marketing, and customer service, using technology and massive databases of information is called
A) customer relationship management (CRM).
B) vision and goals.
C) performance indicators.
D) strategic planning.

Question

Quizplus · Accepted Answer

Customer relationship management (CRM) is a business strategy that integrates the functions of sales, marketing, and customer service, using technology and massive databases of information. CRM aims to improve customer satisfaction and loyalty by providing personalized experiences and interactions through analyzing customer data. Thus, option A is the correct answer. Option B refers to the overall direction and objectives of the company, while option C refers to measurements of progress and success. Option D focuses on the development of a long-term plan for achieving the company's vision and goals.

A Business Strategy That Integrates the Functions of Sales, Marketing