Question 1

A mix of elements to stimulate attention is the basic design principle of _______.

Accepted Answer

Contrast is the design principle that uses a mix of elements with different characteristics (such as color, size, shape, texture) to create visual interest and draw attention to specific parts of a design. By creating contrast, designers can make certain elements stand out and grab the viewer's attention, while also achieving visual balance and unity.

Question 2

The combination of design elements identified with a website and its publisher creates the website's _______.

Accepted Answer

The combination of design elements such as color scheme, logo, and layout, identifies the website's visual identity.

Question 3

Pages that lack _______, such as those with a solid block of text or a jumble of competing elements, are uninteresting or confusing.

Accepted Answer

C

Question 4

Which of the following is not used at websites to promote interactivity?

Accepted Answer

Streaming media may be used to provide information or entertainment, but it does not necessarily promote interactivity as it is typically a one-way communication. The other options, chat, blogs, and web-based forms, are all commonly used to facilitate user interaction and engagement on websites.

Question 5

In a(n) _______ arrangement of web elements, the elements are off balance, creating an energetic mood.

Accepted Answer

An asymmetric arrangement is defined as having elements that are off balance, which creates a lively and energetic feeling. Symmetric and balanced arrangements have a more structured and predictable feel, while a focused arrangement implies that there is a clear point of interest or emphasis. Therefore, the best choice in this scenario would be C, asymmetric.

Question 6

The ability to incorporate colorful designs, photographs, and text into webpages at a cost similar to or less than that for print media is part of the web's _______ advantage.

Accepted Answer

The statement is referring to the cost advantage of the web over print media when it comes to incorporating colorful designs, photographs, and text into webpages.

Question 7

A webpage needs _______, which is a dominating segment of the page.

Accepted Answer

A webpage needs a focal point to attract the user's attention and guide them to the most important information on the page. A focal point can be achieved through the use of color, typography, images, or placement on the page.

Question 8

_______, such as those shown in the accompanying figure, have become an increasingly important communication tool for businesses.

Accepted Answer

The answer of 
_______, such as those shown in the...

Question 9

Consistent placement and repetition of elements across all pages at a website helps promote unity and _______.

Accepted Answer

Consistent placement and repetition of elements across all pages at a website help promote a consistent visual identity, which helps establish brand recognition and reinforces the website's purpose and message.

Question 10

In a(n) _______ arrangement of web elements, the elements appear centered or even, suggesting a conservative, safe, and peaceful atmosphere.

Accepted Answer

In a symmetric arrangement, the elements will appear centered or even, which creates a sense of balance and harmony. This type of arrangement is often associated with a conservative, safe, and peaceful atmosphere. Asymmetric arrangements can create a sense of movement or dynamism, while aligned and static arrangements may appear more rigid or predictable.

Question 11

Which of the following elements provide webpage interactivity?

Accepted Answer

A web-based form allows for interaction between the user and the webpage, while a logo, image, and copyright statement do not.

Question 12

Southwest Airlines' "You are now free to move about the country." is an example of a _______.

Accepted Answer

"You are now free to move about the country" is a tag line, a short and catchy phrase that captures the essence of a brand or a product. It is often used in advertising and marketing to create brand recognition and promote the features and benefits of a company or product. Southwest Airlines' tag line emphasizes their focus on freedom, flexibility, and convenience, which are important qualities for travelers.

Question 13

Contrast establishes _______, the center of interest or activity.

Accepted Answer

Contrast helps to create a focal point, which is the main point of interest in a design or image. By contrasting different elements, such as colors, textures, or sizes, the eye is naturally drawn to the area of greatest difference, which becomes the focal point or center of interest.

Question 14

All the pages at a website must have _______, or a sense of oneness or belonging.

Accepted Answer

Unity is the best choice as it ensures that all the pages feel like they belong to the same website and are part of a coherent whole. It is important for creating a consistent user experience and establishing brand identity.

Question 15

Compared with print publishing, updating web content is _______ cost effective.

Accepted Answer

Updating web content is more cost effective than print publishing because there are no printing or distribution costs involved. With print publishing, each new edition or update requires the cost of printing and distribution, while updating web content only requires the time and resources to make the changes online.

Question 16

The Internet and web technologies that promote data and resource sharing provide the web's _______ advantage over print publications.

Accepted Answer

The interactivity provided by the Internet and web technologies allows for real-time sharing of data and resources, which is not possible with print publications. This makes the web more advantageous in terms of collaboration and information exchange. While cost, delivery, and currency may be benefits of the web, they do not directly relate to data and resource sharing.

Question 17

The ability to quickly and inexpensively update webpages is a(n) _______ advantage.

Accepted Answer

The ability to quickly and inexpensively update webpages is an advantage in terms of currency, as it allows the website to stay up-to-date with the latest information and trends without incurring significant costs.

Question 18

A website's _______ page encourages communication between the website and its visitors.

Accepted Answer

The contact page is specifically designed to provide communication channels between the website and its visitors. It typically includes a form for visitors to fill out with their name, email address, and message, as well as other contact information such as a phone number or physical address. This page is essential for building trust, providing customer support, and generating leads or sales. The other options (server, home, copyright) are unrelated to visitor communication.

Question 19

The ability to use free downloads for photos, animations, video, and sound clips for use at your website is an example of the web's _______ advantage.

Accepted Answer

The ability to use free downloads for website content provides a cost advantage as it eliminates the need to pay for expensive photography or media services.

Question 20

The assurance or guarantee that a business or organization offers to its customers is implicit in its _______.

Accepted Answer

The brand of a business or organization represents its values and reputation. The assurance or guarantee that it offers to its customers is often communicated through its branding, including messaging, design, and overall image. The website, logo, and online form may also contribute to this, but they are not as central to establishing trust and confidence in a brand as the overall brand itself.

Quiz 2: Web Publishing Fundamentals